What Is Native Advertising In Crypto And Why Is It So Effective?

by Cointraffic

Native advertising is one of the most effective tools for any crypto project trying to capture a global audience. There are various types of native advertising to explore, although it is often best to combine multiple options to create a powerful and streamlined marketing push. Finding the right partner with expertise in native advertising is crucial to achieving success.

What Is Native Advertising?

The concept of native advertising revolves around using paid advertisements matching the look and feel of the media format in which they appear.

It is essential to distinguish between native ads and more traditional banner or display ads. Native ads are designed to look natural rather than visible advertisements. A native ad "blends" with the rest of the page without breaking its natural flow. Moreover, native ads are not disruptive, ensuring readers can see advertising content without them being aware of the content being an advertisement.

Typical examples of native advertising include search and promoted listings (such as the top results in Google), in-feed ads (found on social media in your news feed), and content recommendations (recommended articles showing up below a piece you just read).

How And Why Is It Working In Crypto Advertising?

Online marketers show an increasing appetite for native advertising, including in the cryptocurrency industry. It is a powerful concept that works better than expected because it isn't a sore thumb on a website or social media feed. Native ads are digested by viewers as "part of the regular content", making them more eager to look at the ad in detail instead of glancing over it.

Considering how cryptocurrency and blockchain technology are "alien" concepts to many, native ads play a crucial role. These advertisements serve an educational purpose, ensuring more people become acquainted with common industry jargon. Moreover, it slowly plants the seed of terms like "cryptocurrency" or "blockchain" in the viewer's mind, paving the way for broader interest in these concepts.  

Moreover, native advertising is different from banner and display ads, offering a breath of fresh air. Diversification is crucial in the cryptocurrency world, including the way projects approach marketing and advertisements. Native advertising addresses this degree of ad fatigue and brings more eyeballs to crypto projects and brands. It is essential to ensure people pay attention to advertisements, especially if they don't perceive the content as an ad.

Crypto marketers of Cointraffic integrate native ads for the following approaches:

  • The option to integrate an image-text combination into a publisher’s website without disrupting the user experience
  • Sending targeted traffic
  • It is a significant engagement driver without being intrusive
  • An effective tool for the Press Release and news boosting

More importantly, setting up native ads is very straightforward. These advertisements merge organically with the editorial content on the website, instilling broader trust and attention from the viewer. Additionally, they enable more interaction, as readers see these ads as a regular part of the website.

The things you need to set up a Native Ad with Cointraffic include:

  • A catchy headline - up to 50 characters.
  • Description - up to 250 characters.
  • Image - 800x600 (PNG/JPG, up to 300KB).
  • Tracker link.

The primary purpose of Native Ads is to make the viewer curious about the project being displayed. Once the curiosity is piqued, advertisers benefit from quality over quantity, organizing a long-term campaign without breaking the bank, driving traffic to specific pages, and engaging in accurate geo-targeting.

Research On Native Advertising Effectiveness

A lot of research has been put into determining how effective native advertisements can be. Unsurprisingly, the results are rather positive, primarily because of how ads blend into a website or page to maintain a streamlined look and feel. Moreover, researchers confirm that:

  • A higher purchase intent (up to 20%)
  • Up to 25% more consumers see in-stream native ad placements without skipping them
  • Native ads gain 53% more viewership on average
  • Brand affinity rises by an additional 9% when using native ads
  • People will share native ads much more often. That word-of-mouth is a crucial sales funnel for crypto project marketing.
  • Native ads extend the reach to the target audience across trusted channels
  • Native ads have a much longer shelf life

There are clear benefits to native ads over banner and display ads. However, it remains advisable to deploy a mix of advertisement types and see how a marketing campaign evolves. One can still adjust the ad types used afterward, but the initial approach revolves around casting a wide net to capture people's attention. There is no “golden solution” that works for every crypto project. It is essential to test different hypotheses and gauge their results to achieve the best possible marketing strategy.

How Can You Implement Native Advertising In Your Crypto Marketing Strategy?

Any crypto project can elevate the power of native ads for its marketing strategy. Building a winning strategy is possible with Cointraffic, your trusted advertising, and the PR service provider. A seamless blend of native ads with existing content and pages is one of Cointraffic's strong suits. Moreover, our team helps you identify the three key facets of a successful native strategy:

  • Audience: keyword targeting, page category targeting, and achieving maximum exposure/effectiveness
  • Creative: Ensuring native ads blend into the existing site or page, as eye-catching advertisements are counter-productive. Content needs to provide value to potential customers, including problem-solving, answering questions, highlighting differences to competitors, etc.
  • Strong message: Make sure the message will resonate with the audience.

Checking all of these boxes is essential to building a solid and long-term crypto marketing strategy that remains versatile and adaptable.

Conclusion

Any crypto project targeting a broader audience needs to incorporate native advertisements into its marketing strategy. This new form of advertising offers much more potential. More importantly, it counters the "ad fatigue" internet users see to deal with today.

Marketing campaigns can remain successful through native ads, and Cointraffic will help your project reach its target audience!