The Cointraffic team has been working with hundreds of advertisers to become the biggest crypto network in existence. We’re experts in advertising formats like Sticky Footers, Slide Banners, and Top Header Banners - but recently, we’ve decided to go one step further by introducing native ads to the mix. This has been a popular request from our advertising audience, so here it is. We hope you enjoy...
Native ads should be the cherry on top of your campaign strategy cake. Because, just like a cherry, native advertisements are designed to complement the environment they are popped onto perfectly.
By now, you know that there are many ways to advertise - and some are more effective than others. But the reason native advertising outperforms them all? You’re meeting your audience exactly where they are - and exactly how they like to digest content.
You’re not interrupting them, like traditional advertising. Instead, like in the case of slide banners and pop-unders, you’re complimenting their experience.
For the uninitiated, native ads are integrated to audiences through web design, which is an impressive online real estate.
In essence, they match the look, feel and function of the media format in which they appear - just like ordinary content on a site. But the best advertisers understand how powerful this can be, and create their ad content to be valuable and meaningful, encouraging as many click-throughs as possible.
Here at Cointraffic, we’re in the business of helping crypto companies spread their message to engaged audiences through the placement of great native advertisements on these publisher sites. We’ve been working with hundreds of advertisers, and are now one of the most influential crypto-advertising networks.
In the past, we’ve been number one who introduced formats like sticky footers, slide banners, and top-header banners, but recently - we’ve gone a step further with the introduction of native ads.
Many digital publishers work with businesses for native advertising - including news outlets, stock exchanges, blogs and chat rooms.
But all too often, we see the downside of the game… when sweet cherries turn into sour ones with banner blindness.
Banner blindness is the difficulty in finding information when located in a native ad - and it’s proven! Studies show that users in the “search mode” frame of mind are less likely to pay attention to an ad if it isn’t relevant.
So we decided to combat this problem, by specialising in native teasers: a boutique type of native ad that kicks banner blindness to the curb.
Native teasers are like banners, and placed in exactly the same way, except they are uniquely designed. Creatively ‘invisible’, our main approach with them is to boost people’s willingness to click by aligning closely to the website’s own content and visual style guidelines. Therefore, we adapt our native ads into each website format.
And this is, according to a Nielsen Norman Group study, exactly what consumers want the most. Ads which “did not look like ads” were the favourite, with the researchers going onto say that: “participants spoke favourably about advertisements which blended in with content.”
Teaser ads are the strongest subset of native advertisements, and in many cases, can be more powerful than traditional text-based content marketing - like blogging, and social media.
This is for three main reasons:
- They’re quick and easy to create. Traditional content marketing takes a great degree of time and energy. Native teasers can be created in 15 minutes, and the traffic is instant because they’re published on known sites.
- Trust is inherent, and you don’t have to earn it. When a reader trusts a publisher, they often react positively to branded content on that platform. This means that even though they see the ad marker, they still read on consciously. Publishers have done all of the hard work with establishing credibility so that you can leverage that trust without having to earn it yourself.
- Placement options are varied. Placing native teasers can be divided into two broad categories: in-feed and in-read. In-feed is in the social network, news aggregator or main media page, usually surrounded by other ads. In-read is located inside information, like an article, and normally flies solo. Both have their perks, but the main thing is that having both offers variety and choice.
If you’re thinking of trying native teasers for your cryptocurrency venture, we recommend always staying on the readers' side. In an article from Native Advertising Institute, they recommend “creating content behind the ad that people actually want to consume, watch and share with their friends and family.”
Why? Because if the content is good and relevant, your customer won’t mind (or even know) that it’s an ad. In traditional ad clicks, if the customer isn’t happy with the content they are taken to - the bounce rate is 18%.
At Cointraffic’s HQ, we love creating great content on behalf of our clients who advertise with our publishers. And sometimes we just publish the ready-made package they send us. But either way, we are very involved and know that the best performing ads are those that are on the reader’s side with relevant, ad-marked content.
So, if the cherry on your campaign cake is native advertising, reach out to us today! With personalized publisher relationships (complete with ad tracking codes we create ourselves), you know you’re going to get a completely bespoke, boutique solution to your campaign needs.
Native teasers are your newest ad cherry, ripe for the plucking. And we’re here to help you create the best native ad you possibly can. It’s such an interesting time in the crypto space - so how can you better engage your readers with great, native teaser ad content?