Banner ads have become very prevalent in today's online advertising space. It is a very effective medium to convey a message to viewers, whether that is brand promotion, news, or otherwise.
As a leading crypto marketing and advertising service provider, Cointraffic has years of in-house expertise working with banner ads to spread the message and branding of crypto projects. Our team is incredibly versatile in utilizing this advertising method to its full potential.
Banner advertising is always changing and evolving. Over the years, there have been many exciting developments in the industry, making now an opportune time to offer a brief recap.
1. When Was The First Banner Ad Created?
It may come as a surprise to learn banner ads date way back to October 1994. It was a time when the internet was still a novel technology, yet the first online banner saw the light of day pretty quickly. Interestingly, it was not just a brand advertisement but more of a way of showcasing what the technology is capable of and how it would transform the online landscape forever.
The first banner ad displayed the following:
"Have you ever clicked your mouse right HERE? YOU WILL!"
2. Banner Blindness
Although banner ads have become incredibly popular and seemingly omnipresent, it has also triggered a side effect known as banner blindness. Like selective hearing, banner blindness applies to internet users who purposefully - or sometimes subconsciously - ignore anything that can be interpreted as a banner advertisement.
3. 75% of Users Remember The Brand After Viewing an Online Ad
Visual material has always proven helpful in making people learn new things and remember them more easily. Visual cues are all around us, whether on TV, in the paper, or while browsing the internet. Banner ads have proven an excellent tool in this regard, as three-in-four people remember a brand name after seeing online ads for it. Building brand awareness is an important step in the sales funnel to get people to purchase your goods/services/membership/etc.
4. The Three Main Banner Ads Types
The ongoing evolution of banner ads has resulted in establishing three distinct types for advertisers to use in their campaigns:
- Flash banners
- Animated GIF-based banners
- Static banners
Every type of banner ad serves a specific purpose and can change the appeal of a marketing campaign. However, there is more to be visible and successful than just choosing a banner type. Brands also need to figure out the optimal layout, format, and overall presentation style.
5. Small Businesses Earn An Average of $3 In Revenue for Every $1.6 Spent on Google Ads
One cannot deny the appeal and success of Google Ads as a way to increase brand exposure and grab attention online. Google Ads are found on virtually all major platforms, and every online publisher can easily integrate this solution.
Brands advertising on Google Ads through pay-per-click campaigns will traditionally double their money. If your company's return is below that rate, it is time to carefully evaluate the current approach and tweak the strategy where necessary.
6. 42.7% of People Use Ad Blocking Software
Although people have shown a tendency toward banner blindness, using an ad blocker is another viable way of droning out banner noise. While there has been a substantial increase in ad blocking software usage, banner ads remain very effective as part of marketing and advertising strategies.
In fact, banner ads are still a top-tier tool for making people aware of your brand and planting the seed of curiosity. As more people remember brands after seeing an online ad, these banner ads continue to build brand awareness for many companies.