It's 2022, and we can't imagine life without social media. We rely on it for social interactions, news, and information served in the form of bite-sized content. With the attention span getting shorter by the day, social media has undeniably become a great marketing tool for most brands and businesses. Crypto projects are no exception.
There was a time when people had little to no idea about cryptocurrencies. Social media played a pivotal role in building awareness and developing interest among potential investors. Platforms like Twitter, Reddit, Telegram, and Facebook have helped many crypto projects gain exposure.
It's a highly competitive space right now, with new projects popping up here and there. Phrases like "To the moon" and the "Lambo" don't work anymore. The only way to beat the crowd is to stand out by providing value. Below are different types of content that can wow your audience.
- Educational: No matter how revolutionary your product is and how great your ambitions are, people only invest in things they understand. Long-form educational content is great for establishing authority, but a funnel should be created through social media channels. Twitter threads and subreddits are easy to consume for most people. You can use that to your advantage and let people explore what problem you are trying to solve. Share links to free resources, infographics, and video training, but not without a short summary.
- News: The best thing about the crypto industry is that there's always something happening. Newsworthy content is highly shareable, and it spreads like wildfire among communities. You should never underestimate the influence that minor project developments can have on your community. Make announcements, share regular updates, and keep your audience hooked for more.
- Entertaining. Injecting humor into content is a proven way to connect at a human level. People love to be entertained, and if you can create that experience for them, it will have a ripple effect on your social media marketing efforts. Make use of relatable memes, viral videos, or nostalgia-related content to keep your audience engaged.
- Promotional. Brand building is not just about awareness and entertainment but also promotions that bring a new crowd to crypto projects and communities. Giveaways and airdrops should always be a part of a broader marketing strategy to lure potential users.
How to grab attention with content and keep your community engaged?
Consistency is key in social media marketing. If you don't spill the beans regularly, it's a surefire way to kill engagement. Regular updates across different platforms ensure the community members and stakeholders are constantly updated about your progress. Use a consistent tone of voice to establish credibility. Be relevant and authentic with what you share.
Below are some ways to grow your social media audience for free:
- Blogs: Everyone is trying to build the next big thing in crypto, which makes it an uphill task for your project to stand out. Very few people understand blockchain technology, and you can capitalize on this opportunity by providing easy-to-understand blogs and articles. Choose an open-source platform like Medium, where you can share all types of content around your project.
- Tiktok/Instagram Reels: Unless you have been living under a rock, you must be aware of how a meme coin with almost no utility skyrocketed to a $2 billion market cap. That's Dogecoin for you, and it all started with a trending post shared on TikTok by a user James G. These platforms excite young audiences, and many crypto projects have exploited them to gain wider attention among millennial investors.
- YouTube videos: Take a look at any social media platform, and you will find major brands vying for attention through an eclectic mix of video content. It's easier to tell stories in moving pictures rather than in words. Crypto projects can leverage video platforms like YouTube for free to showcase what they are, what problem they are trying to solve, and what plans they have.
- Podcasts: Whether you are building a metaverse or a decentralized application, podcasting offers a great opportunity to connect, educate, and build your audience. You can talk about anything from potential use cases of your product to future development plans. Feel free to invite contributors and seasoned investors in your ecosystem to share their experiences and stories.
- Consistent social media posting. The only way to maximize organic reach on social media is to be consistent with what you post. Keep your values, vision, and mission in mind when choosing your voice. You have to naturally draw your audience and drive engagement by combining various types of cutting-edge content. Given the emerging trend of fast-food content consumption in 2022, short-form will continue to dominate social media.
If you want your crypto project to gain traction at a rapid pace, below are some ways to get an immediate influx of users with paid marketing:
- Banner advertising: Ad banners on crypto-related websites and blogs can help you reach a highly targeted audience in no time. You can sign up with dedicated crypto ad networks like Cointraffic to start your campaign using banner ads, native ads, and press releases.
- Influencer marketing: This strategy has emerged as a vital alternative to traditional marketing practices. Influencers already have a community to talk to. They bring the "Trust factor" to the table, which ultimately leads to a higher ROI compared to other methods. Choose a credible influencer with a decent-sized following, and let them spread the word for you.
- Targeting. It's hard to attract global user attention with generic advertising. Try to segment your audience on the basis of age, interests, and geographical locations. This may require hiring a crypto marketing professional for quick results.
Conclusion
Social media exposure can propel the growth of your crypto project to unimaginable heights. However, it requires meticulous planning and a well-laid-out strategy. It may take a while to gain traction, but showing up every day is crucial to achieving a broader reach.