Situational marketing for a Crypto project

Situational marketing is an excellent marketing strategy with tremendous potential in the cryptocurrency industry. Incorporating important dates into one's marketing and promotional efforts enhances brand exposure and bring your crypto service or product to the attention of a growing community.

Take Advantage of Situational Marketing

As the concept of marketing continues to grow and evolve, marketers need to keep tabs on crucial trends. That applies to traditional companies and projects active in the cryptocurrency and blockchain space. Situational marketing is one key trend that can make a big difference throughout the year.

More importantly, it is crucial to time one's advertising efforts correctly, rather than spending a big budget on campaigns that may not yield satisfactory results. Digital marketing is a very competitive space, and everyone wants to get as much attention as possible. Tapping into special events, important dates, holidays, and sudden trends expose products and services to a mass audience.

Which Events And Dates To Pick?

Crypto projects have numerous options to choose from when it comes to situational marketing. First, there are special events, like the Olympics, FIFA World Cup Qatar 2022, and so forth. Events that only occur once every four years often achieve global attention, making them excellent social marketing tools for crypto projects looking to expand their presence. The current Winter Olympics, for example, are an ideal opportunity to capitalize on the event's momentum.

Recurring events like Valentine's Day, Christmas, Easter, and other holidays also mark important social marketing opportunities. Finally, there is the option to explore news events, as those can generate social media buzz and give crypto projects an avenue to make a bigger name for themselves.

Various news events have global repercussions, and the topic remains relevant for days, if not weeks, to come. Crypto gambling providers will often capitalize on these dates, along with a focus on holidays and events. The gambling industry is a prime beneficiary of situational marketing campaigns, but this approach works for any company or service provider.
Don't overlook sudden trends and pop culture events either. The Oscars and other award shows can bring tremendous exposure to crypto projects leveraging these dates for situational marketing campaigns. Additionally, sudden trends - such as the ice bucket challenge - can go viral and create opportunities for brands to gain an additional exposure.

What To Offer Through Situational Marketing

When creating a situational marketing campaign, it is essential to figure out which types of promotions to run. For example, capitalizing on events, holidays, calendar dates, or even social causes requires an alignment of the date's importance and the benefits offered to [potentially new] users.

The two most obvious options are:

Offering freebies to new users
Providing discounts, cashback, bonuses to new and existing users

The human psyche works in strange ways, yet it is hard for anyone to pass up on freebies or discounts. When these offers align with special events or dates, people seem more inclined to check out what your company has to offer, which can lead to an increase in sales and revenue.
Moreover, Cointraffic can help you to tailor these offers to target specific demographics even before the special date occurs and even after the date has passed. Situational marketing is an underutilized trend among crypto projects and Cointraffic will help you achieve your maximal potential through our multi-pronged approach and solutions.

Cointraffic - Your Situational Marketing Partner

At Cointraffic, we keep our finger on the pulse of important dates, events, social causes, holidays, and much more. Situational marketing is a versatile tool for any crypto project or company, and Cointraffic offers various solutions to make these campaigns successful:

Thematic animated advertisements
Event-driven Press Releases
Capitalizing on news and sudden trends to maximize exposure
A global distribution network to bring attention to your campaign
And much more.

Spice up your marketing approach now and stand out among crypto projects by doubling down on situational marketing events with the help of Cointraffic today!