Ever since the inception of Bitcoin in 2009, the crypto industry has come a long way, spreading its wings across different horizons. Amid greater adoption in the past few years, cryptocurrencies have been a hot topic for several media outlets. Potential investors are always on the lookout for valuable information to make smart investment decisions.
Whether you own a crypto blog or plan to jump on the bandwagon, it is crucial to have a competent content strategy. The only way to attract attention and build loyalty is to write compelling articles that provide value to the readers.
Below are some tips to get started.
Choose the type of content
What you create should be driven by what you intend to achieve. Four key types of content drive traffic to crypto websites:
- Educational: An emerging technology is often an interesting topic for tech-savvy readers. However, a majority of blogs make the mistake of explaining things with technical jargon. If you want to make your articles more accessible and readable, educate your audience in a simple, easy-to-understand language. Such type of content is also shareable, which brings in organic traffic.
- Entertaining: Reader engagement often comes from entertainment. When you connect with your audience at a human level, they are more likely to find it relevant and shareable. This facet can be crucial in building trust.
- News: Plenty of events unfold in the crypto industry every day, and there’s a lot to cover. All you need is an eye for research and staying abreast with the latest developments. Be concise in summarizing the information so that the reader can get the gist of what happened.
- Brand: If you want to publish sponsored articles on your website for the purpose of conversion, make sure not to sound too selling. It can be informative content that indirectly promotes a brand without forcing it on the reader.
80% of the media space is filled with the same information that keeps circulating again and again. Newbies are not interested in opinionated or biased articles, because they do not offer any value. Your content should provide a middle ground – neither too exaggerated nor too technical.
Offering useful content can help you reach a wider audience and build niche authority over time. Educate them about the basics of Blockchain, DeFi, NFTs, Web 3, and Metaverse. If they find your articles interesting, they will keep coming back for more.
Engage the audience
Providing information is not enough to drive engagement. Make your audience feel like they are a part of the article. Ask questions and opinions that get them thinking. Challenge them to complete some tasks. Make the whole thing look like a discussion rather than blunt information. This will keep your reader hooked till the end!
Optimize your content
While useful content is valuable for organic growth, one cannot undermine the importance of SEO. Using the right keywords in the headline and the body of your article goes a long way in ranking your website higher. Stay away from keyword stuffing as it may work against you. Focus on one or two long-tail keywords per blog post.
Meta description is another important aspect of SEO, based on which, the searcher will determine whether or not to click on your article link. You can also link your own blog posts to each other in a way that has a positive impact on rankings. Having a good understanding of SEO basics can increase the viewability of your articles.
Include visual elements
Visual elements create a more interactive experience for visitors, making them more likely to read. Try to add at least one relevant image to each article, and don’t forget to include the credits. You can also consider including videos and infographics, wherever possible, to make your content engaging and memorable.
According to Hubspot, colorful visualization increases our willingness to read something by about 80%. Use this to your advantage and see your traffic grow organically.
Review before you publish
Now that you have done all the hard work, it’s time to proofread and review your content. Evaluate the tone of your article, the grammar, the choice of words, readability, and plagiarism. Above all, you should ensure that every piece of information in your blog post has been taken from reliable sources. This is very important for gaining the trust of your audience.
Spreading wrong information or misleading news can damage the reputation of your website. Be cautious about what you choose to publish, and always double check from multiple sources.
Be open to feedback
No one has a crystal ball when it comes to content creation. Your last article may have gone viral, but you still have to start a new day at zero. It takes time to understand what works for you and what doesn’t. No one can give you a clearer picture than your audience. Be open to critical feedback and learn from your mistakes. Prepare a content guideline if you are working with a team of writers. This will help ensure a consistent tone.
The above-mentioned tips can help you craft compelling articles which can drive traffic and engagement. Many well-known crypto-related websites have been consistent with their approach and are even monetizing their content using ad networks like Cointraffic.
You can be one of them!