What  is the role of a good press release? Purely auxiliary, according to the  experts - awareness, viral information distribution, loyalty, and  embedding trust in the project or business. Learn how to make sure every  single one hits the media spot.

Contrary to the opinion of a few bygone  media experts, the almighty press release is anything but dead. In fact,  that couldn’t be further from the truth. In today’s digital climate,  the press release is a must-have - a fast-track to garnering major media  attention, keeping the public informed and boosting your SEO credibility.

In our experience, we don’t see enough businesses utilise the cryptocurrency press release to its fullest capabilities, nor understand its potential.

Not only is it a vital instrument for  company-wide announcements, it’s also a crucial part of the marketing  mix in the blockchain industry - but it’s a craft - and that’s important  to note. With that in mind, here are our top five tips on how to write a blockchain press release that’s readable, shareable  and mighty, mighty loveable; helping you smash your business objectives.

1. A brilliant headline

brilliant headline
A good headline is what garners reader attention.

Headlines are everything.

On average, a crypto investor will sift  through multiple press releases a day (if not more). So, will they spend  hours languishing over every piece? Nope, you’ll have their attention  for three seconds at most, so maximise that eyeball time with a catchy  headline.

You want to keep it under thirty words,  make it interesting and cover all of the juiciest parts of your  announcement. Let’s consider a couple of variations of the same  headline:

Project X has announced a launch of its project in November.

Project X has sealed the deal on a major partnership with the European Development Bank.

Bam. One you care about, one puts you to sleep.

In short, your announcement should be  connected to something. We recommend including co-operation with  governmental institutions, big non-profit organisations, famous  companies, and celebrity endorsements - like Meltem Demirors, Changpeng Zhao, and Joseph Lubin.

2. Funds and facts

Facts matter, so know your numbers and shout them from the rooftops

No-one can argue with airtight numbers.

If you have compelling data to share -  share it! Crypto investors are drawn to enticing numbers. Use investment  numbers, adoption rates, user growth, coin value, and staff numbers to  help tell your unique story in a way that paints a detailed picture of  your fiscal achievement.

For example, if you were announcing a raise, you’d say: Project X has raised X€.

If you were declaring a major series investment round, you’d say: Project Y has closed an X€ Series C round.

If you were revealing user growth, you’d say: Project Z has grown user base by X%, the highest crypto-growth rate in history.

Dive into your analytics tool to reveal  the best and biggest numbers - although don’t make them up - this will  only bite you down the track, and make you look a little silly - and  also be careful not to share numbers that aren’t notable, and this will  actually work against you. Use the most interesting numbers only, and  ensure they support your main claim.

3. Be succinct

Keep. It. Short. And. Punchy.

This one harks back to our first point, but it’s important.

Remember, your reader is merely scanning  the content; they aren’t reading it in any great detail. They don’t  have the time or mental energy to absorb every single word, so keep your  copy short, punchy and succinct.

Use as few words as possible, and opt to use more impactful words in lieu of using many.

Short sentences are often considered  best-practice in press release writing. At most, your paragraphs should  consist of two sentences, or three if you’re using a direct quote from  an authoritative spokesperson within the company. Otherwise, you want to  have a natural flow that eyes can dart through to glean what they need  quickly.

4.Eye-catchy visuals

Using engaging graphics make eyeballs swoon.

Rule of thumb: avoid chunks of text on your visual images.

The images should be just that, an  image. You want it to grab attention whilst demonstrating what your  press release is all about - and ideally, you want to use the images  that you yourself have taken, or have had taken of you by a  photographer.

If your release talks about people  within your company (a new board member or C-Suite executive), use one  of their headshots. If it’s about your trading rise, upcoming ICO or  wallet exchange, use graphs showcasing the increase.

If it’s about your company as a whole,  images of your office and your team working and engaged bode very well  with the public - as they have a human element that resonates on a  human-to-human level. Ensure it’s high-resolution, clear and able to be  saved and downloaded for use by the media outlet if they choose to run  your story.

Take our top tips to craft a glowing press release that the media, and the public, love.

5. Use other tools

Finally, make sure you use an omnichannel approach in your marketing.

A press release is great - but it isn’t a  standalone asset. Unless you have something huge to announce, know that a Bitcoin PR alone may not be able to generate the kind of buzz and  traffic you need - to make it even more powerful with support from other  kinds of marketing, like banner ads, native teasers, and pop-ups.

An omnichannel, combination approach will maximise eyeballs, spend and reach.

For example, if you’re trying to  increase the number of people who buy your coins, a press release  announcing your best rates ever before an ICO, couple with native banner  ads on the leading crypto-websites, is a sure-fire way to hit that goal.

After all, you can’t expect that from  one press release distribution, people will be running to buy your  tokens - but with enough consistency in your marketing, they will be.

Happy press releasing!