How Banner Ads Helped 1xBit to Settle on the Crypto Gambling Market

  • Industry: Sportsbook and Casino
  • Location: Cyprus
  • Year Founded: 2015

1xBit is a massively growing cryptocurrency Casino and Sportsbook, which was founded by the famous 1xBet company. During the growth of the cryptocurrency sector, company management saw great potential in this technology and decided to use its huge experience in the gambling market to open a dedicated betting platform.

There are more than 20 different crypto assets accepted at 1xBit as deposit and withdrawal options. Together with highly rewarding bonuses, top casino games, and all possible sports to bet upon, 1xBit has gained some serious attention on the crypto gambling scene.

Challenge

Our advertising journey with 1xBit started in 2017 with multiple goals and approaches used during that period to boost initial activity. At the beginning we worked more on building branding and user base, as the brand was still new to the market and required a proper introduction to the scene of crypto gambling.

Thanks to the several personal meetings arranged during gambling conferences, we had a chance to discuss the process and nuances of our cooperation in details. This helped us to establish a relationship based on a confidential and mutual understanding.

1xBit Booth

During the last year, focus has moved from acquisition to retention. This means that, along with messages targeting signed-up users, campaigns were created to reactivate and engage their existing user base. Across our years of working together with 1xBit we managed to traverse the entire process of establishing a casino brand on the crypto-oriented market.

Strategy and Preparation

To achieve our selected goals, we chose use of multiple Banner Ads formats, which allowed us to implement geo-targeting features as well as test out different banner sizes, placements and messages.

Sports betting campaigns were mostly prepared in anticipation of big events, such as the Champions League final. Thanks to the HTLM5 technology used in Banner Ads, we managed to integrate the display of live odds that were automatically updated according to incoming match information.

Because of this, all popular upcoming events were always visible to their relevant audiences when surfing cryptocurrency related websites. Proper Call-to-Action texts and landing pages stimulated the audience to not only to watch the matches, but to place bets on their favorite teams as well.

For casino promotion we composed animated eye-catching banners with huge bonus offerings along with 1xBit’s general strong points:

  • Up to 7 BTC welcome bonus package
  • 20+ cryptocurrencies supported
  • Fast payouts / withdrawals
  • 3000+ games offered

During the course of our banner campaign, a massive sponsorship contract was signed by 1xBet and Liverpool, and we were able to help spread the information with a bitcoin press release distribution campaign targeted specifically at the cryptocurrency audience. We chose the biggest local publishers from Latin America and Europe, after which the press release copy was translated and published internationally across 14 crypto-related websites.

The sportsbook website was already translated into the most popular languages, so spreading the information on local markets helped a lot of new users find a home for betting on sporting events using crypto.

“Campaign management professionalism and booming results are the two main reasons for such close cooperation between 1xBit and Cointraffic. This all made our advertising experience fast, functional and pleasant.

We had spent a decent budget with other ad networks and agencies during our journey, but the results were always poorly matched with our expectations. Cointraffic is not wasting time on its promises; it is focused on understanding our needs and to drive its traffic forces toward accomplishing our goals.”

Alexey Doronin, 1xBit senior affiliate manager

Results

A significant share of traffic was sent to 1xBit prior the Champions League final match. In May 2019 more than 7,000 unique visitors were delivered to bet on that event daily.

During the past 10 months there were 56 different banner formats and designs launched within the Cointraffic system. Thanks to different geo-targeting options we could also reach users from smaller markets with less competition, which also helped to increase click-through rates.

The banner campaign was focused on 5 main groups of GEO: English, French, Portuguese, Russian and Spanish speaking users. Translated banners where shown to each relevant group, leading them to localized landing pages. This strategy significantly increased conversion rates as a user-friendly flow was provided, starting from the first iteration, banner campaigns, and ending with on-platform registration.

Banner CTR is above the average, thanks to frequent banner design changes and campaign optimization.

Besides registrations of new players, retention rate has also shown significant growth, as some marketing messages were focused on previously registered users.

Cointraffic network has been working in the crypto advertising field since 2014, solving marketing needs of thousands of clients during its 5+ year journey. If you are in need of cryptocurrency related traffic, please do not hesitate to get in touch and join our network.