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Generating AdWords Search Terms Report to Improve Campaign Performance

The efficient monitoring and reporting of campaign metrics is key to achieving your campaign aims.

Google AdWords provides a range of crucial digital marketing functions, monitoring and reporting tools to help you maximise your campaign potential.

From generating key terms and optimising your search criteria to supporting your campaign reporting and monitoring, the need to effectively analyse your Search Term Reporting (STR) is a key component in an effective ad campaign.

Google AdWords offers just this functionality – it can help you track search queries, assess your campaign metrics in real time and allow you the strategic view to amend your campaign as you see fit.  In this blog we will explore how you can get the most out of this helpful and adaptive tool, including how to:

  • Effectively Analysing Search Queries

  • Using Search Term Reporting to Your Advantage


In short effective Search Term Reporting is a crucial tool in your campaign kit -through the effective optimisation of your STR setup you can help ensure that the right reporting metrics are in place to help you meet your campaign goals.

Click here to find out more information about how to optimise your Search Term Reporting

About Cointraffic

Based in Tallinn, Estonia, Cointraffic has become the Premier Digital Advertising Network in the blockchain and crypto sectors. We love working with ambitious start-ups that are developing groundbreaking blockchain products. Since 2017 alone we have helped over 80 clients raise some $800 million.

About CoinMedia

A full service blockchain marketing agency offering a diverse range of expertise from Campaign Strategy to Conversion Optimisation and Lead Generation using Real Time Bidding (RTB), Display, Search, Video, Email and Content Marketing channels. Our mission statement is simple – to provide you with a premium service to make your project a glowing success.