The three most-used crypto advertising methods are press releases, organic articles, and sponsored articles. These content types may help increase brand awareness through either no-follow or do-follow links.
Understanding Press Releases (PR)
Press releases are an excellent way to get your name out there and build credibility for your company or product. In addition, they're a perfect way for businesses to attract new customers and individuals to get their name out there in the business world. Press releases are often published in newspapers or online publications, and they're an inexpensive way to reach a large audience.
A press release is often short-format content with an average of 500 words or less. It is to the point and factual, providing readers with the necessary information without sounding promotional.
How Do Organic Articles Work?
Organic articles are content pieces that appear on a website without being paid for by another entity. Organic articles can help build credibility, too. Knowledgeable people write about the subject matter they're discussing, giving their readers trustworthy information. The downside of organic articles is that they may reach a smaller audience than a paid advertisement (though this is only sometimes true).
Organic articles are full-size articles that are uniquely written for publication. It is a longer-format content type that analyzes companies or aspects in depth without hard-selling readers on products or services.
What About Sponsored Articles?
Sponsored articles are published by someone who has paid for them. Therefore, they have more influence than other types of content on a website (though, again, this is only sometimes true). Sponsored articles can help build credibility because they come from trustworthy sources. However, readers may also be skeptical of sponsored content because it's been paid for by someone else.
A sponsored article has several similarities with native articles regarding length and uniqueness. However, they are often promotional and somewhat biased. Therefore, this article type is helpful for content building for promotional (tagged as sponsored) or non-promotional (no sponsored tags but promoting a project/company).
No-follow links vs. do-follow links
One of the most common questions we get from our clients is: "What's the difference between no-follow and do-follow links on a website?"
Do-Follow links explained
When you think of a link, you probably think of something like this:
This link isn't handy on its own—all it does is take you to the site: http://www.example.com/. But once you add some text around it—like <a href="http://www.example.com/">Example product</a>—it becomes much more helpful because now people can see what they'll be getting when they click on that link.
In the example above, the link is considered a do-follow link because it doesn't tell search engines not to follow or trust it. Google's ranking algorithm counts a do-follow link as a "vote" for your website. Building more do-follow links improves domain authority and your brand's trust.
No-follow links explained
A no-follow link is like any other link, except for one key difference: it doesn't pass along any value from one web page to another when someone clicks on it. Instead, no-follow links have the designated "nofollow" tag in their code.
It will often look like this:
<a href="http://www.example.com/" rel="nofollow">Example product</a>
In other words, if someone clicks on a no-follow link on your website and visits the Example product's website, then the Example product won't get any SEO credit for being linked by you. Setting up no-follow links is often done intentionally.
There are many ways to increase crypto brand exposure on the internet. With Cointraffic you can make inroads through crypto press releases, organic posts, and sponsored articles.
Our team of experts will help increase your brand visibility through no-follow and do-follow links and help you gain higher domain authority.