Every FAQ an Advertiser Has Ever Wanted (But Been Too Afraid) to Ask

Query no more! For all of those advertisers out there who have sent in their questions through email - we’ve compiled the answers in one handy resource for you.

Covering everything from minimum spend, to data privacy to special discounts - here’s a list of our Frequently Asked Questions.

1. How can I open an account at Cointraffic?

Welcome aboard! Feel free to sign up and use our self-service to launch a campaign. There are 3 different types of advertising formats you can choose from: Banner Ads, Native Ads and Cryptocurrency PR distribution. For a better results use a combination of all 3 formats.

2. What is the minimum budget to start with?

The minimum budget to launch your marketing campaign is 500 EUR. However, we recommend starting with at least 5,000 EUR for better test results.

You can expect that your ads will appear on hundreds of crypto-websites, in various ad formats of your choice - so a smaller budget may not give you a wide pool of results in which to test and iterate from in the future.

Our clients' most successful ads are done with larger budgets, where they are able to see an array of different results. From there, they can analyse them and focus on the ad formats that best convert customers for their product.

Our dedicated team will provide a lot of feedback during your tests, so you can better understand how to increase your conversion rate, too.

3. Which model does Cointraffic use: CPC, CPL, CPA or CPM?

Cointraffic works exclusively within a CPM model at the moment (cost per 1000 views served). Our proprietary system counts every impression. For more information, please do get in touch and we can explain further.

4. Why are my company or personal contact details required? Why is Know-Your-Customer (KYC) so important?

We require your personal details to ensure that we can process your payment efficiently and without any delays. We are also an official organisation registered in the EU, so the law requires us to collect specific data about our clients. Should you have any concerns about our Privacy Policy, please contact one of our managers.

Personal data integrity and security is of the utmost priority to us – so we can confirm that your details will not be shared with any third-party and held in strict accordance with the latest GDPR regulations.

5. What payment methods are available?

We prefer direct bank transfers where there are no fees for our clients. We also accept BTC via Bitpay, but please note that a transaction fee is added in this case. Sorry, but tokens, credit card payments and PayPal are not allowed at this stage!

6. Can you offer any discounts?

For specific periods, campaigns and ad formats we can discuss special terms - just ask one of our managers.

7. Where can reports and statistics be found?

Upon the launch of your ad, you can find detailed statistics for each campaign, and even each banner you have within specific campaigns - all from your advertiser’s account.

You can also filter reports by days or check global reports. Within stats, you can find information about impressions, clicks, CTR, and costs. We recommend setting up Google Analytics (or any other analytical tool), as it will help you to understand your conversation funnel better.

8. Which websites will show my ads?

We only post marketing materials on market leading websites and platforms, fully related to cryptocurrency and blockchain. We tailor the websites to your needs, and we’re constantly adding on new, high-quality publishers.

Overall, we have 400+ publishers across the biggest global portals, including coinmarketcap.com, ccn.com, coingecko.com, and many others. You will find your ads across these industry sites, mostly in above-the-fold positions.

We offer multiple banner types, including JPG, GIF, HTML-5. You can even order banner creation as a separate service - our in-house creative team love working on ads! In some cases we can offer this service as a complimentary perk - get in touch and let us know what you need.

10. What targeting options do you offer?

In geo-targeting settings, we can exclude or include certain countries or websites at your request. We are also using frequency capping and blacklists to increase conversion rates for your campaigns.

CTR is the ratio of users who click on your link to the number of total users who view your ads. Click-through rates for ad campaigns may vary tremendously, but it’s a useful analytics tool for understanding banner performance!

Having worked with a wide range of publishers, we have calculated our CPM rate on the following core factors: the advertising format – what types of banners or formats are being used, quality of website traffic, GEO settings, and website subject.

Average CTR for banners is:

In-page (static) ~ 0.12%

Sticky footer ~ 0.17%

Premium header ~ 0.30%

Sticky mobile ~ 0.80%

In-page (static) mobile ~ 0.37%

Native ads ~ 0.40%

12. How do I know I’m speaking with an official representative from Cointraffic?

Our emails will come from an email domain ending in @cointraffic.io. In case you have any hesitations, please send us an email at partners@cointraffic.io, and we will confirm with you as a priority.