Over the years, cryptocurrencies have grown both in value and popularity, thanks to the hype and excitement around revolutionary blockchain technology. Hundreds of startup companies have been founded in the last few years. Some are enjoying incredible success. Some are floating around. And some of them failed to survive!
Do you know what’s the key differentiator here?
The marketing strategy!
But what about the fundamentals? They are equally important, right?
Oh yes, they are. But what good is your project if you can’t make people believe in your vision?
Crypto marketing can be tricky, and it relies heavily on designing and branding to communicate what you are building. Demystifying complex technology through visual representation is the need of the hour. People with little to no background in this space are often attracted by meaningful designs that cut through the noise and deliver a clear message.
Whether you are a publisher or an advertiser, there’s no need to reinvent the wheel. We have compiled some high-converting design trends that will boost your marketing strategy in 2022!
3D Illustration
From conceptualizing spaces to getting the word out, there is no doubt that 3D graphic design can make your content clickable. This trend has been around for quite some time, but now it is even more popular with the introduction of NFTs. They create a sense of perspective and depth using additional layers and isometric design techniques.
One thing that digital assets lack is tangibility, and this is what 3D designs bring to the table. They have the power to make virtual objects look real in the digital space. It connects the users through the integration of the physical and virtual worlds.
90s Nostalgia
In an age of neutral digital media, building social connections through nostalgia is an easy way for crypto companies to strike a chord with millennials. It’s all about building a community of users who can resonate with some of the most famous 90s art styles that include everything from fashion statements and bold colors to music genres and pop culture.
Amid hectic schedules and never-ending responsibilities, fond memories can put a smile on anyone’s face. You can use this to your advantage to forge meaningful connections in an informative yet emotionally appealing way.
Unusual typography
One of the recent design trends in marketing is outsized typography, which creates an attention-grabbing effect. The best part is that you don’t have to rack your brain over choosing a decorative font. You can create a visual cue with compelling text, even in simple fonts.
Contrasting elements can really make your typography pop up. It’s not just about the varying color differences but also the weight, scale, and style of fonts or typefaces you employ in the design. Experiment with different combinations to see what works for you.
Acid graphics
Trippy concepts, bright colors, and retro imagery characterize this style of graphics that has been embraced by artists over the years. Despite being popular in the 60s, it still has a command in the world of graphic design. Add a touch of sci-fi futurism to it, and you are all set to launch your next crypto campaign.
With the recent NFT boom, you don’t want to miss out on reaching a wider audience through psychedelic art, experimental typography, and the odd 70s throwback.
Colorful data visualization
Thanks to graphic design, even the most complicated data can now be presented in a readable format. A colorful representation of data does a better job of retaining people’s attention compared to complex information. It compels the user to click on the image and find out more about your project. You have to be specific with what you want to present graphically. Concise information coupled with eye-catching visuals can be a game-changer!
Vector Illustration
Versatility and scalability are two important reasons why vector graphics became popular in the crypto marketing space. These high-quality illustrations use clean lines and geometric shapes that do not become pixelated, regardless of how much you enlarge them.
If you are an advertiser looking to capture your brand’s persona with authentic visual content, then vector illustration is your best bet. You can use it for social media, editorial content, UI/UX design, print media, and so much more!
Minimalism
In an industry as sophisticated as blockchain, minimalistic designs shift the focus to the content and value that your crypto project brings to the table, while also appearing trendy and visually appealing. This trend has been around for years and is still going strong!
Minimalism is all about using the most essential elements, easy-to-read fonts, and limited color palettes to showcase something that is simple yet expressive. Distinguished brands worldwide have used this ageless design for better readability and clarity that users crave.
The future of crypto marketing is digitally bright. Introducing the latest design trends to your campaign can propel your brand identity to Gen Z and millennials, who will soon have the most buying power.
Follow our tips to make advertising incredibly simple and successful. Experts at Cointraffic are always here to help you reach a new audience or monetize website traffic!