Client Overview
Established in July 2018, Bitget is a rapidly growing derivatives exchange with 8 million registered users worldwide. With the mission of "Better Trading, Better Life," Bitget offers a diverse range of trading services, including futures trading, spot trading, and digital asset purchasing.
With a daily trading volume averaging $10 billion, Bitget has emerged as one of the world's top five largest derivatives exchanges and the largest cryptocurrency derivatives copy trade platform.
Challenge
Bitget recognized the importance of expanding its user base and brand awareness in English-speaking regions. To achieve this, they needed an effective marketing strategy to resonate within those markets and generate interest among potential users. They turned to Cointraffic's Press Release Service to leverage its expertise in reaching their target audience and maximizing their visibility in the requested regions.
Solution
Cointraffic's team worked closely with Bitget on a press release distribution tailored to the English-speaking regions. The press release highlighted Bitget's key features, such as its advanced range of trading tools, robust security measures, and extensive cryptocurrency options. It also emphasized the benefits of trading on Bitget, such as low fees, an intuitive user interface, and dedicated customer support.
The Cointraffic PR team carefully selected appropriate media outlets with a high DA focusing on different countries. Throughout the process, they maintained constant communication with the client and the media, ensuring smooth coordination and timely updates during the distribution process. Cointraffic also provided tracking and analytics tools to monitor the press release's performance and measure its impact.
Results
The press release distributed through Cointraffic's network reached the target audience in various regions. Bitget observed the following positive outcomes:
Increased Brand Awareness:
The press release generated significant exposure for Bitget in the English-speaking markets, raising brand awareness among potential users, investors, and industry professionals.
Boost in Website Traffic:
The press release increased website traffic from across different targeted countries, resulting in user engagements on the Bitget platform.
Media Coverage and Industry Recognition:
The press release attracted attention from prominent Tier 1 local media outlets, leading to media coverage and mentions of Bitget in articles and publications, further enhancing the platform's credibility and reputation.
Expanded User Base:
The targeted press release helped Bitget attract new users from the targeted markets, expanding its user base and strengthening its position as a leading cryptocurrency exchange.
Conclusion
By leveraging Cointraffic's Press Release Service, Bitget successfully penetrated the targeted countries, effectively conveying its unique value proposition to potential users and stakeholders. The well-crafted press release and targeted distribution significantly increased brand visibility, website traffic, and user engagement.
Bitget's collaboration with Cointraffic proved to be a strategic and impactful marketing approach, enabling them to achieve their goals of expanding their presence in the English-speaking crypto markets.