After a programmatic ad service that allows you to manage your own campaigns, your own spend and your own analytics - all from the comfort of your desktop? Cointraffic’s self-service feature is here.
Cointraffic 6.0 SELF-SERVICE is here!
For many months, you asked. And for many months, we built. And today, we’re proud to announce: our self-service option is here.
Cointraffic 6.0 is the new system for digital advertising, of which self-service is a major component. Using our self-service feature, you’re going to be able to manage all of your campaigns via your own dashboard, including analytics and the purchasing of your campaign’s traffic, and tweak any campaign sets as you see fit - whenever you want.
This means total control. To be totally transparent - this feature, whilst live, is going to be in the testing phase for a short period, as we smooth out any initial bugs and make sure it’s as brilliant service as we expect it to be. So we need your help to try it out!
Here are some answers to any introductory questions:
Self-service?! Awesome. But wait, didn't you have self-service before?
Yes, we did. A year and a half ago, we launched a self-service feature, but closed it shortly after. Why? We weren’t totally enthralled with it. We made the decision that if we were to launch such a feature, it should be with the complete force of our resources behind it.
Two months ago, we accepted that challenge again, changed our algorithms, updated our functionality, and rallied the support of the whole team to produce Cointraffic 6.0 - complete with self-service. Cue the champagne.
So exciting! Is anything else automated for me?
You betcha. We’ve also automated a number of other services, too, including banner ads in different formats, pop-unders, native advertising and press releases.
All right. Well, how will the new algorithms help it to work?
Our IT team has been working round the clock to make this change as seamless as possible - and we are going to be releasing a comprehensive step-by-step tutorial over the coming weeks (so keep your eye on this blog!). For now though, the simple explanation is this:
After registration, the advertiser (client) will get to their dashboard - and in the dashboard, they’ll see all of their campaigns, including the history of campaigns, as well as the active ones. From there, they’ll be able to create and manage all campaigns by themselves, and view the analytics any time they like.
Cool. What are the main benefits I can look forward to?
In a nutshell, flexibility, quality and speed.
First: doubled quality with campaign sets. You can manage them all yourself, which means you have total control over the feel, aesthetics and traffic specifications of the final product. As well as this, you can:
Control your budgets by setting your own cost-per-mille (CPM) bids, depending on your needs, quantity of the traffic and the competitive demand. For more traffic, just increase the CPM price - but if you’re not in a hurry, decrease it. Same goes with daily limits on traffic.
Switch the toggle on your campaigns as you see fit - lights on, lights off. Going away? Want to reduce your marketing over the holidays? No problem with this feature. Plus, there’s no price fluctuation on the CPM cost throughout off periods.
Utilise additional tools to see detailed traffic analytics - and even influence it with the help of blacklisting. Pssst: Blacklisting exists to help you manage your traffic settings to block certain visitors if you’re noticing poor traffic coming from certain websites.
Most importantly - our prices have gone down, meaning you can now buy the same traffic for less money. Say hello to better conversion on your product, and a campaign that gets going as soon as you’ve paid. Minimal waiting time, no intermediary. Just register, pay via money transfer and go live!
That’s great. But what if I do need help from a manager?
No problem. If you don't want to set up campaigns with your own hands, our managers will be here, the same as before - always nearby to help when you need with advice, support and creative. The difference now is that you’ll have an option to control, analyse and optimise your conversion settings solo if you wish!
So what are the main differences I can expect with Cointraffic 6.0 overall?
Well, we’ve done a lot of work to improve speed and the functionality of our system, and in particular, the banner load has increased - this is great news for you.
We’ve put a lot of resource into ensuring our site is easy-to-use, more secure, stronger, faster and more flexible to the clients needs. A lot of clients mentioned the importance of being able to see where their advertising spend was going - now they can. We are thinking with the client, about the client.
Keeping in mind the main pillars of flexibility, quality and speed, here are some other extras you can expect from the service.
So, how can I get started?
Awesome news! Well, you need to click here. Thanks for being such a big supporter of the work we do. We hope you love these new updates - and stay tuned for the step-by-step guide.
What’s next from the Cointraffic team?
With this update, our main goal was to use our advanced technology to your benefit by adding additional features, so that you can better control and optimise your campaigns. But there’s more on the way, folks! Expect to see some front-and-backend design changes that will make everything look even schmicker and sharper very soon. Keep those crypto eyes peeled...