Outer Ring MMO x Cointraffic – Integrating Press Release and Banners Strategies
Client Overview
Outer Ring MMO is an exhilarating science fiction MMORPG (Massively Multiplayer Online Role-Playing Game) that immerses players in a tokenized economy. Inspired by the captivating Outer Ring Saga novel, the game transports players to a vast universe where five distinct species, organized into four factions, engage in an epic struggle for planetary control and valuable resources.
Since 2021, Cointraffic has been a trusted partner of Outer Ring, providing comprehensive PR services to promote its game and feature releases to a global audience.
Challenge
Outer Ring MMO faced the challenge of gaining significant exposure and reaching its target audience amidst the highly competitive gaming industry. They needed a strategic PR approach that could effectively communicate the unique features of the game release and generate widespread interest among gamers worldwide.
Cointraffic's PR Strategy
Cointraffic's PR team devised a tailor-made strategy for the Outer Ring MMO, focusing on Press Release campaigns for the game and the launch of new updates. The critical elements of their successful approach included:
Proper Media Selection
Cointraffic diligently identified reputable and influential media outlets that catered to Web3 and gaming communities across the globe. This ensured that the Press Releases reached the right audience, sparking interest and generating organic traffic.
SEO-Optimized Content
To maximize the online visibility of the Press Releases, Cointraffic's team of skilled writers crafted SEO-optimized content. By strategically incorporating relevant keywords and backlinks, they enhanced the chances of high search engine rankings, driving more organic traffic to the game releases.
Global Coverage
Cointraffic's extensive network of media partners allowed them to achieve comprehensive global coverage for each Press Release campaign. This ensured that the news of Outer Ring's game and its feature releases reached gamers and gaming enthusiasts worldwide.
Personalized Communication
The Cointraffic PR team maintained constant and personalized communication with Outer Ring MMO and the media outlets. This ensured smooth coordination, timely updates, and effective dissemination of information.
Results
The collaboration between Cointraffic and Outer Ring MMO resulted in a series of highly successful Press Release campaigns. The key outcomes include:
Increased Brand Awareness
The Press Releases created a significant buzz around the game and feature releases, increasing Outer Ring MMO's brand visibility within the gaming community.
Alongside our Press Release campaigns, we implemented display advertising to ensure comprehensive coverage. As a testament to our good job, we have effectively delivered over 10 million impressions to Outer Ring's target audience within the past two months. This achievement is a compelling example of our commitment to maximizing brand exposure and reaching the right audience.
With effective communication established between our team, the client, and relevant media, the entire process of compiling a PR offer, content creation, and distribution was efficiently completed within a span of just 7 days. Not only did we craft the content, but we also designed captivating visuals, such as game images, to enhance its appeal further and capture attention.
Another advantage worth highlighting is our smooth communication and well-established collaboration with the media, resulting in minimal failures and delays in publication. This ensured that the client had a high level of confidence in achieving the desired outcomes and consistently delivering the expected results.
Enhanced Traffic and Engagement
The SEO-optimized content and proper media selection led to increased website traffic and user engagement on Outer Ring's platform.
Global Reach
Cointraffic's global media coverage enabled Outer Ring MMO to reach a diverse audience of gamers worldwide, driving interest in their games from different regions.
Strengthened Partnerships
The successful PR campaigns fostered strong partnerships between Outer Ring MMO and influential media outlets, opening doors for future collaborations and building trust in the project.
New game releases
The Outer Ring team has entrusted us with announcing their partner game projects.
Conclusion
Through 15 successful Press Release campaigns, Cointraffic's team has effectively promoted Outer Ring's new game releases to a global audience, increasing brand awareness, engagement, and player interest. With continued collaboration, Cointraffic supports Outer Ring MMO's growth and success in the competitive gaming industry.