Fresh-faced startups in the Web3 world bring enthusiasm, energy, and big ideas, while established blockchain enterprises deliver disruption, culture change, and big results. From David to Goliath, they all share one thing in common. They need marketing.
Finding the right Web3 marketing agency for your business can be challenging, and you might not get it right on the first try. The client-agency relationship can be delicate at times, but here are five Web3 marketing agencies that are showing they’re made of tougher stuff and are real proponents of a changing internet.
Naughty Marketing
Naughty Marketing is a leading marketing agency that specializes in cutting-edge strategies for web3 projects and startups. Their services are particularly focused on performance marketing, IDO marketing, and NFTs. At the core of their approach lies real-time analysis and optimization of the marketing funnel, which they leverage using AI to drive exceptional results.
One of the most remarkable features of the company is its customized marketing solutions tailored towards meeting the unique needs and goals of each client.
Naughty Marketing is proud of its impressive track record of working with industry leaders such as Binance, OKX, BitsGap, IQ Protocol, Minteres, CoinMedia, Parsiq, and GamePadBot. Their proficiency in developing strategies for IDO marketing emphasizes the vital aspects required for successful Initial DEX Offerings, making significant contributions to the launch and promotion of digital assets. Their understanding of blockchain technology, decentralized finance (DeFi), and non-fungible tokens (NFTs) is demonstrated in their web 3.0 marketing approach, which leverages their insights to drive result-oriented campaigns.
In conclusion, Naughty Marketing's innovative approach and extensive experience as a marketing specialist make them an ideal partner and trusted resource for investors of all levels and businesses navigating the complexities of digital assets and blockchain technology.
Cointraffic: Web3 Advertising With Superpowers
Cointraffic has a unique proposition. It is an immensely powerful advertising network and agency that many of the top brands in Web3 see as a crucial partner for implementing effective marketing strategies.
Here’s how it works. Cointraffic helps publishers, such as Web3 news websites, monetize their websites, by paying them to host their client’s adverts, press releases, and sponsored content. It’s precise, personal, and it gives both publishers and Web3 companies more control over where their adverts end up. Clearly, it’s effective too, with over 600 content publishers receiving over 700+ million views and 240+ million clicks per month. These results have driven major clients, like KuCoin, Binance, OKX, Wirex and BitPanda, their way.
Publishers, such as CoinGecko, Cointelegraph, BeInCrypto, and CoinGape, receive generous payouts that bring firepower to their accounts. Website visitors see relevant adverts and form positive associations with news websites. Advertisers get in front of their perfect audience. Cointraffic gets the credit. Everybody wins - it’s a fantastic system.
As an additional service, Cointraffic even offers an editorial service to help with visual and written content, ensuring adverts, press releases, and more are as impactful as possible to drive maximum results.
Coinbound: The King of Campaigns
Coinbound has world-class clients and enviable industry awards in equal supply. Litecoin, Immutable, MetaMask, Cosmos, Tron, Consensys, and eToro are just a few of the enormous clients on their books, while they recently swept the “Best Overall Crypto Marketing Agency, 2024” award from CoinCodex, and the “Top Web3 Marketing Agency, 2024” award from DappRadar.
How have they done it? Hard word, consistency, and a diligent approach to creating comprehensive Web3 marketing campaigns that serve two purposes: to attract curious newbies and to engage active investors. Campaigns typically consist of PPC, paid ads, lead generation, link building, exchange listings, branding support, and executive ghostwriting.
GELO³: Web3’s New Starchild
GELO³ is focused on DeFi, DePIN, and Web3 Gaming, a trifecta of opportunity for this innovative Web3 marketing startup. By combining modern marketing tools, a fully remote Web3 native staff, and unique creative strategies to run comprehensive digital campaigns, they’re able to tap into complex Web3 niches that other marketing firms are hesitant to touch.
SEO, community management, strategy curation, web design and development, and paid advertising are just a few of the growth acceleration services offered by GELO³ as they commit to a company mantra of delivering uniquely tailored campaigns for every new client.
GELO³’s team contains industry veterans who’ve worked with some of the most disruptive brands, projects, and agencies in Web3’s relatively brief history. Big things are to be expected.
MarketAcross: The Old Ones Are The Best Ones
Ethereum co-founder Gavin Wood coined the term "Web3" in 2014, whereas MarketAcross was founded in 2013, making this one of the few Web3 marketing agencies… older than Web3 itself. Despite this anomaly, MarketAcross has legendary status in the blockchain space, having worked with Binance, Cardano, Crypto.com, Polygon, MultiversX, Simplex, EOS, and many, many more of the world’s biggest crypto projects.
MarketAcross, which primarily focuses on PR, thought leadership content, and reputation management, is also renowned for its excellent SEO, content distribution, and messaging strategy work. A word of caution - they’re in the enviable position of being able to work with only the very best Web3 companies, so unless you have deep pockets and well-known backers, just getting a meeting might be hard.
Lunar Strategy: Getting To The Moon Takes Creativity!
Lunar Strategy is a world-class Swedish Web3 marketing agency that boasts a portfolio containing Polkadot, Internet Computer, Oasis Network, and many more. This illustrious assortment of clients has been collected thanks to creating experimental, memorable, and downright successful campaigns.
Lunar also had the foresight to fund research that is instrumental to success. By performing research that educates and informs their clients about the pace of innovation in crypto, they hand them a unique advantage over their competitors. This also reinforces their top-tier influencer marketing, PPC, PR, and SMM services.
Recap: The Best Web3 Agencies 2024
Many Web3 marketing agencies simply pivot from crypto marketing agencies into this niche. However, some dedicated Web3 startups understand the mission intimately and strive to meet the high demand for marketing coming from disruptive Web3 tech companies. Both types of agency deserve massive praise for encouraging the phenomenal growth of this industry.