Non-fungible tokens (NFTs) have taken the world by storm since 2020. They represent true digital ownership of items and goods and can represent any asset, including files, assets, precious metals, stocks, etc. However, there is much to learn about NFTs and why this industry is increasingly popular globally.


It is almost impossible to envision a world where NFTs do not exist. The public perception regarding non-fungible tokens remains divided, as some see merit in the approach, whereas others think it's all a hoax. However, the technology offers attractive benefits, including establishing true digital ownership, global traceability, transparency and traceability, and growing [real-world] utility.

The big question is whether those benefits will lead to broader mainstream adoption of NFT technology. Establishing digital scarcity, rewarding creators, and establishing a global and interconnected market for trading and other business operations is appealing. Before we can look toward the future, learning about the past and how it has brought NFTs to the forefront is important.

$41 Billion Was Spent On NFTs in 2021

One sign of ongoing NFT market growth is the sheer amount of money people will spend on non-fungible tokens. The year 2021 was the best period for the industry to date, resulting in $41 billion in overall spending. Part of that growth comes from the weekly trading volume of non-fungible tokens, which often range between $10 - $20 million.

Recreating that momentum throughout 2022 will pose certain challenges. Growing attention to NFTs will likely trigger geopolitical and economic action by various nations. It is unclear what that might entail exactly, although taxation guidelines are not out of the question. However, the NFT space will keep growing in 2022 and beyond, even if there is some pushback.

The Ongoing Success of Bored Ape Yacht Club

NFT enthusiasts will readily acknowledge Bored Ape Yacht Club (BAYC) is the most popular collection on the market. It is also a collection with various celebrity-level owners, including Eminem, Neymar Jr., Paris Hilton, Justin Bieber, Marc Cuban, Madonna, Post Malone, and Shaquille O'Neal, to name a few. Celebrities bring mainstream attention to this collection and the broader NFT industry, sustaining the high value of every asset in this collection.

Interestingly, the asset with the highest value is Bored pe #2087, the 9th-rarest ape in the collection. It was purchased for the price of 769 ETH - or over $2.3 million -  in September 2021 by an anonymous buyer.

Eminem and his Bored Ape Yacht Club NFT.‌‌ Source:

NFTs Are Unique

Although this may seem like a given, many people struggle with the concept of how NFTs are unique. The average person thinks they can right-click an NFT image, save it to their hard drive, and "own" the asset. However, while images can be saved that way, the ownership of the non-fungible token does not come with it. Nor can one trade one NFT directly for another, as these assets are not fungible. That makes them different from cryptocurrencies like bitcoin, where 1 BTC = 1 BTC.

Much of the price appreciation of NFTs comes from that non-fungible approach. These assets are worth as much as one is willing to pay for them, enabling users to set the market prices. NFTs have the rarity and collectability of Pokemon cards but also provide a digital certificate of ownership stored on the blockchain. That certificate confirms the asset's real owner and ensures forging NFTs is impossible.

Singapore, Hong Kong, And China Are Big NFT Hubs

It is always interesting to see how new technologies - blockchain, crypto, NFTs - gain traction in certain countries rather quickly. For non-fungible tokens, there are three primary activity hubs: China, Singapore, and Hong Kong. A bit of a surprising list, as cryptocurrencies are not received favorably in China in recent years. However, there is a thriving and growing community of NFT enthusiasts across these three countries, lending more credibility to non-fungible tokens.

Singapore has a somewhat competitive edge where NFTs are concerned. The country's central bank decided not to regulate non-fungible tokens at this time, despite growing concerns the bank would interfere somehow. A welcome decision, although it doesn't mean there will never be any NFT regulation in the country. Overall interest in non-fungible tokens has skyrocketed in Singapore since that decision and shows no signs of slowing down.


You Can See An NFT's Entire Ownership History

As non-fungible tokens are issued on the blockchain, it is possible to see their entire lifespan without needing special software. Like cryptocurrencies, an NFT has a history of transactions  -and ownership - for anyone to see. Using popular block explorers like Etherscan or even NFT marketplace OpenSea will give you a better idea of who owned a particular NFT in the past and for how long.

Blockchains are decentralized and transparent by default. All transactions and data are permanently recorded on this ledger, and NFTs are no exception. That record-keeping process prevents corruption and establishes immutable proof of ownership.

NFT Real Estate Is Big Business

While the current NFT landscape primarily caters to digital artwork, the technology applies to many potential use cases. One such concept is tokenizing real estate on the blockchain and the sale of virtual land plots in the metaverse. Early adopters and speculators shell out good money to acquire virtual land plots in The Sandbox, Decenttraland, and other metaverses. Facebook's rebrand fuelled part of that growth to Meta.

The ongoing demand for virtual land plots continues unabated, with certain plots selling for $1 million or more. Owners can sue that land however they see fit, including building houses, theme parks, creating game worlds, introducing decentralized finance concepts, etc. The possibilities are endless when one owns virtual land in the metaverse, although one should prepare to pay a pretty penny for plots.

Twitter CEO Jack Dorsey Sold An NFT Of His First Tweet For $2.9 Million

In theory, it is possible to tokenize anything into a non-fungible token, including Tweets. One could argue there is little merit in owning someone else's Tweet, especially when it remains accessible through Twitter. However, the first tweet by then-Twitter CEO Jack Dorsey sold for $2.9 million as an NFT in March 2021. Bridge Oracle CEO Sina Estavi is the current owner of that NFT and has tried to accumulate tokenized Tweets of Elon Musk.

The $2.9 million from the sale were donated to various charities fighting poverty, confirming NFTs can be used for a social cause.


Ethereum Supports The Majority of NFTs

It is possible to create non-fungible tokens on dozens of blockchains, some of which are cheaper than competing networks. However, Ethereum remains the go-to network to mint and trade NFTs. Other NFT networks, such as Enjin, have a native NFT token standard but are still anchored to the Ethereum network for security.

The interest in NFT exposure has increased the ETH value in recent years. For example, in June 2017, one could buy an ETH for $320, whereas it costs over $1,150 today. Moreover, ETH hit an all-time high of over $4,000 in 2021. That renewed price momentum is mainly due to the growing popularity of non-fungible tokens, which bring more attention and developer interest to Ethereum. As the ETH value rises, buying NFTs on Ethereum is considered a future investment in both the NFT asset and Ethereum's ETH.


Smart Contracts Can Convert Anything Into An NFT

Any digital item or asset can become an NFT with the help of blockchain technology and smart contracts. Most of the attention focuses on selling digital art and collectibles, but the technology is incredibly versatile. Anything can, in theory, be tokenized with ease, including domain names, assets, Tweets, music, movies, etc. With smart contracts and NFTs, claiming and proving ownership over such items has become much more straightforward.


It is safe to say the NFT industry is still in the early development stages, despite its mounting popularity and potential. At Cointraffic, we keep a finger on the pulse of all developments, innovations, and activities across the cryptocurrency and blockchain industry. Our team has ample expertise with NFT projects and the marketing campaigns associated with these ventures.

Innovation in the blockchain and cryptocurrency occurs around the clock, and our dedicated team is here to help you with all your marketing needs, whether they involve NFTs or other ideas!